New vegan tick of approval is a game changer for ethical consumers

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Media release: 15 January 2019

With demand for vegan products in Australia booming, consumers will soon be able to easily identify vegan products, thanks to a game-changing new vegan certification program rolling out across the country. 

The Vegan Australia Certified program will allow producers to put their tick of approval on products that meet their stringent requirements, helping manufacturers more effectively reach the growing plant-based market.

Consumers seeing the vegan logo on a product will know it contains no animal ingredients and that no animals were involved or tested on in the manufacturing process.

The first product to get the vegan tick of approval is the Cruelty Free Pantry Seitan Steaks with Herb Gravy, made in Sydney by The Cruelty Free Shop, Australia’s vegan supermarket chain.

Jessica Bailey, Director of The Cruelty Free Shop, said the vegan certification program will make it much simpler for people wanting to make ethical choices. 

“There are thousands of vegan products available to Australians but it’s difficult to find them. When I went vegan, I spent hours reading labels. Now, all people will need to do is look for the green vegan tick,” Jessica said. 

Vegan Australia certification will be available for food and drinks, as well as household cleaners, personal care, cosmetics, supplements and services.

Greg McFarlane, Director of Vegan Australia, said there is a growing demand from businesses for national vegan certification.

“We've had interest from businesses in a variety of sectors wishing to label their products as ‘vegan approved’, including winemakers, supermarkets, food producers and restaurants,” Greg said. 

Consumers have praised the idea calling it “game-changing” and saying it will remove the need to read every ingredient and double check every additive on products.

Not only will the vegan tick of approval enable people to make ethical choices more easily, it will also help people make healthier choices. A recent study has shown that diets which use beans and legumes for protein, instead of meat, can improve the performance of athletes and reverse heart disease. 

A plant-based diet can also help combat climate change. If the world’s population took up veganism, greenhouse gas emissions would be reduced by 25 per cent and 3 billion fewer hectares of land would be needed for farming, according to a report released by environmental researchers at the University of Oxford.

-ENDS-

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