Loading... Please wait...


Subscribe to our newsletter below:


Latest newsletter:

The Cruelty Free Shop Newsletter - March 2015



Only 3 weeks until Easter!

At The Cruelty Free Shop, we have the biggest range ofvegan & dairy-free Easter Eggs in Australia and they're selling fast! Last year we sold out a week before Easter so please don't leave it until the last minute - we don't want you to miss out and be sad )-: 

We've had a very busy month at The Cruelty Free Shop: Our Vegan Day Out in Fitzroy event was a huge success with around 2500 hungry people descending on Fitzroy to take advantage of the vegan food samplings, discounts and special offers at 23 local Fitzroy businesses. The best bit is that lots of non-vegans came along too and were wowed by the variety and quality of vegan food on offer;

Our new Ditch Dairy campaign window went in and is gathering lots of interest from passers-by;

Jess got married in an all vegan wedding at the lovely Bodhi restaurant in Sydney, even our photographer was vegan and she did an amazing job! If you ever need a photographer we highly recommend Two Little Birds;

New husband Stuart released his book "Meat the Future: How Cutting Meat Consumption Can Feed Billions More";
Cruelty Free Shop team members Rikiah & Elizabeth supported animal rights and the LGBTQI community last Saturday as part of the Animal Liberation Mardi Gras float: "For Fox Sake, Go Faux Yourself!";
Marketing Manager Hilary got engaged to her lovely partner Justin;
And while that was all going on our shops were busy filling with boxes and boxes of Easter Eggs and new season Matt & Nat vegan designer bags for your eating and wearing pleasure!

There's no time for rest this month either with plans for the Sydney store expansion well underway and lots more exciting new products arriving. We hope you have a happy month and enjoy your Easter break!
From Jess & the team at The Cruelty Free Shop

New Products

Constant Craving Easter Eggs

Handmade in Tasmania from best quality dark chocolate, Constant Craving Easter Eggsare lined with luscious truffle in a selection of flavours. The perfect Easter gift for chocolate connoisseurs.

Alpha Mini Easter Eggs

These colourful Alpha Mini Easter Eggs are individually foil wrapped so are perfect for Easter hunts. They are dairy-free, nut-free and gluten-free so are great for kids with allergies as well as vegans.

Moo Free Bunnycomb Easter Egg

Vegan honeycomb toffee infused milk-free chocolate is used to make these yummy Moo Free Easter Eggs packaged in bright, fun boxes featuring Rosie Rabbit. Also available in Caramelised Hazelnut.

Plamil Easter Eggs

Plamil dairy-free, chocolate Easter Eggs are fairtrade and organic as well as being nut-free, dairy-free and gluten-free too. Plamil Easter Eggs come in a No Added Sugar version as well.

Easter Treats

Only three weeks to go - Grab your vegan Easter goodies before it's too late! These Easter treats are great for kids with allergies with many being nut-free, gluten-free and of course dairy-free & egg-free too.

Alpha large Easter Eggs
Alpha foil wrapped mini Easter Eggs

Bonvita bags of half Easter Eggs
Bonvita bags mini Easter figurines

Constant Craving scorched almond truffle lined Eggs
Constant Craving coconut rough truffle lined Eggs
Constant Craving jaffa truffle lined Easter Eggs

Moo Free Bunnycomb Easter Eggs
Moo Free Caramelised Hazelnut Easter Eggs

Sweet William rice crackle rabbits
Sweet William bunny faces

Plamil Easter eggs
Plamil Easter Egg with no added sugar
Plamil bags of mini half Easter eggs

More new products

Coconut Milk Caramels

From Cocomel in the US, these caramels are everything you dreamed about - gooey, chewy, sweet and delicious! Available in a tempting chocolate coated two pack or beautifully presented box (great for gifts!), these are the caramels we've been craving since we became vegan!

Chocolate coated pretzels

Vegan Chocolate Covered Pretzels. Crunchy and yummy. You want to know what addictive is? Try these!

Butter Me Up!

The first Australian-made real butter alternative - spreads, cooks and tastes just like the real thing!

Stripped Coconut Crisps
These are the most more-ish snack I've ever had - once the pack's open I just can't stopI It's really simple, strips of coconut flesh are baked until crispy and the result is crunchy and delicious. They are also available dipped in cacao for a healthy boost and chocolatey taste.


75% OFF SALE: Alpha Chocolate Tree
Made from thick dark Alpha chocolate (dairy-free, nut-free, gluten-free) was $19.65, now only $5!- At this price you could smash them up and use them for delicious baking chocolate!

40% OFF SALE: Provamel vanilla puddings 4 pack
Was $7.95, now only $4.75 - great for lunchboxes! (best before 23.3.15)

50% OFF SALE: Plum pudding & Christmas bushscented candles

25% OFF SALE: The Chocolate Yogi raw chocolate: Creamy mylk, Dreamy chai, Frothy toffee and Walnutty apple.

New season Matt & Nat handbags have arrived!

And they are stunning! With more vibrant colours and gorgeous new designs, you'll have trouble choosing just one. We have two different styles of backpacks, the July& the Peltola in 8 different colours. The classic favourite, the Malone handbag, is back with new colours and we've added new styles: Mini schleppBaxterMini Mitsuko (so cute!), Blinkin and Phi all in 4 different colours to our range. We only have four of each so best to be quick to choose!

From the Matt & Nat men's range we have a handsome backpack, a cross body messenger bag, a satchel, a fabulous overnight bag (that I am coveting) and three styles of wallets.

Charity of the month

Tiger was rescued by a kind worker from a particularly dilapidated, intensive piggery.  As one of the smallest piglets, considered a runt, Tiger would have been killed by blunt force trauma, the standard method for disposing of the smallest, frailest piglets. Tiger was spared this fate, but even so, had already endured having her tail cut off, notches taken out of her tiny ears, and her teeth clipped, all without anaesthetic.  

Tiger found sanctuary with the lovely team at Little Oak Sanctuary and from the moment she arrived, they realised that she was one strong minded lady, full of personality, the joy of life and the wonder of her daily experiences - digging for roots in the soil, wallowing, swimming, sleeping in a soft bed of straw.   Tigers favourite activities include playing "hippopotopig" in the dam on a hot day, building & decorating nests, and dancing, should the mood strike her.

Little Oak Sanctuary is a registered charity near Canberra that offers sanctuary to animals in need while promoting compassion for all animals through education and cruelty-free living.  They are reliant on donations to continue their wonderful work for animals so please consider adding a donation for Tiger and Little Oak Sanctuary to your next Cruelty Free Shop order.


Recipe of the month

White Chocolate Coconut Easter Nests


1 cup unsweetened coconut shreds – chill in fridge or freezer
1 1/2 cups Sweet William white chocolate chips
1 Tbsp ground flax seeds
1/4 cup virgin coconut oil
1 tsp vanilla extract (optional)
1/2 tsp salt
12 x decorative mini chicks (most $2 shops have these)


1. Add coconut oil and white choc chips to a microwavable bowl and heat in short intervals – stirring well at each interval to ensure the chocolate does not burn (try 3-4 intervals of 20 seconds). Stir chips into melted oil until creamy.
2. Mix in the salt and vanilla.
3. Fold in the chilled coconut. The cold coconut helps to cool and harden the chocolate for easier handling. Add more coconut shreds as needed to properly handle mixture.
4. Shape 12 “nests" and place on baking paper
5. Place nests in freezer for at least 20 minutes. Thaw a few minutes before serving.
6. Add chicks to nest (but don't eat them - we're vegan!)

Quote of the month

"If we examine what is done to animals in the fields of vivisection and diet alone, the figures are a shocking condemnation of our indifference to others’ right to life and wellbeing. Because animals lack a language we can understand, we listen only to our own thin excuses for treating them so abominably.  Jon Wynne-Tyson